Blog Iain Sinclair McKay on BlogISMs

Glad to see that Hollywood have finally caught on!

iain — Sat, 26 May 2007 08:58:20 +0000

DiegoISMs

iain — Tue, 15 May 2007 21:52:18 +0000

There’s More

iain — Wed, 24 Jan 2007 09:40:14 +0000

OK Here’s the list:

U2 becomes U2.0
O2 becomes 02.0
Comments please for more inspiration!

Something useful

iain — Thu, 18 Jan 2007 13:47:30 +0000

Let’s see if that works.

The secret of a successful blog

iain — Thu, 18 Jan 2007 13:47:00 +0000

James… “The way to have a successful blog is to write something useful”

So why don’t they call it “Rocky 6.0″

iain — Wed, 17 Jan 2007 23:36:37 +0000

See! It’s just rubbish and it doesn’t work or have any possible rationale.

O’Reilly. Just get over it and call it “Web 2″

Having mulled it over I’m now of the opinion that they’ve probably just nicked the 02 brand or, in fact that it will be revealed that it’s going to come out as an 02 financed PR stunt. O2, 2.0… what’s the difference? Just a decimal place. I guess that th emobile operator ‘3′ may pull it out of the bag and get the marketing revenues in the next itteration from O’Reilly when he takes my advicebut takes it one step too far and simply launches it as “three”…

Sorry to blog quite so soon… just didn’t fancy editing my last blog… and to pass a comment on my own blog when I’ve only had 2 comments on my site in 2 months would just be like a politician employing rent-a-crowd or placing loads of false bids on an item they were selling on eBay.

That’s a thought perhaps Gordon’s already got his eBay shop up and running and Sarah is poised to flog Tony when he’s finished cleaning out No 10. Can you imagine who the highest bidding country would be or if there’s a buy now price?

“Web 2.0″

iain — Wed, 17 Jan 2007 18:02:39 +0000

Well I’ve finally got to the root of Web 2.0… After our company having been finalists at the MIPTV Innovation conference in Cannes for innovation in sorting out the BBC’s problems with its Long Tail almost a year ago it’s finally clicked… We’d have probably won if we’d have known what I now know….

So what is the secret of Web 2.0? No it’s not the definition, not the technologies, not the key players or even figuring out why it wasn’t called Web 1.1 or why it didn’t adopt a more Web 2.0 brand such as flickr, or del.ici.ous. Well at least it’s not one of those horrendous TLA’s (I can’t stand people who use TLAs - such a dad joke)

The key to Web 2.0 is in its pronunciation…

How do you say “Web 2.0″? Try it….. Web two point…….?

“Web two point zero”… wrong

“Web two point nought”… more wrong

“Web two point nothing”… clearly wronger

Here goes… it’s now officially pronounced

“Web two point… OH”

Check out the man himself http://www.youtube.com/watch?v=d8QS5OmsbWw

Now is that a “Web two point… oh dear that was a rubbish suggestion that I’ll live to regret)” or a “Web two point… oh dear I’ve forgotten to put the bins out)”.

I personally think the ‘Oh’ comes out of the realisation that O’Reilly simply stumbled upon the idea and now he’s an icon…

The next matter of my research will be into the number of and implied meanings of the multiple pronunciations of ‘Oh‘.

The bigger question is will there be a Web 2.1 as this would clearly clarify the global pronunciation defect of the looming Web 3.0 - someone please save us all…

The death of Diego

iain — Tue, 16 Jan 2007 17:10:24 +0000

Diego’s digging the biggest hole ever…. oh for a web cam….

Diego does it again

iain — Tue, 16 Jan 2007 17:02:54 +0000

‘thought hormones was Katies nickname’ Wait for the death of Diego….

Iain ISMs

iain — Thu, 04 Jan 2007 11:13:40 +0000

Well it’s a new year and finally after having set up my blog to capture the frequently repeated office oopsies and I’ve noticed a few of my very own ISMs…

In the Office:
Iain: “does anyone have the Futons’ latest album”

Talking about asset strippers and commercial sharks:
Iain: “The best thing about being a service based business is that we have minimal assets so we’re of little interest to them. It’s the assets that they usually go for”
Diego: “but what about my brain? Surely that’s a major asset?”
Iain: “yeah… but it isn’t tangible”