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	<title>Blog Iain Sinclair McKay on BlogISMs</title>
	<link>http://iain.mckayfamily.co.uk</link>
	<description>In life it is as simple as this; if you don't shoot you will never score.</description>
	<lastBuildDate>Sat, 26 May 2007 08:58:20 +0000</lastBuildDate>
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	<item>
		<title>Glad to see that Hollywood have finally caught on!</title>
		<description> </description>
		<link>http://iain.mckayfamily.co.uk/2007/05/glad-to-see-that-hollywood-have-finally-caught-on/</link>
			</item>
	<item>
		<title>DiegoISMs</title>
		<description> </description>
		<link>http://iain.mckayfamily.co.uk/2007/05/diegoisms-2/</link>
			</item>
	<item>
		<title>There&#8217;s More</title>
		<description>OK Here's the list:

U2 becomes U2.0
O2 becomes 02.0
Comments please for more inspiration! </description>
		<link>http://iain.mckayfamily.co.uk/2007/01/theres-more/</link>
			</item>
	<item>
		<title>Something useful</title>
		<description>Let's see if that works. </description>
		<link>http://iain.mckayfamily.co.uk/2007/01/something-useful/</link>
			</item>
	<item>
		<title>The secret of a successful blog</title>
		<description>James... "The way to have a successful blog is to write something useful" </description>
		<link>http://iain.mckayfamily.co.uk/2007/01/the-secret-of-a-successful-blog/</link>
			</item>
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		<title>So why don&#8217;t they call it &#8220;Rocky 6.0&#8243;</title>
		<description>

See! It's just rubbish and it doesn't work or have any possible rationale.

O'Reilly. Just get over it and call it "Web 2"

Having mulled it over I'm now of the opinion that they've probably just nicked the 02 brand or, in fact that it will be revealed that it's going to ...</description>
		<link>http://iain.mckayfamily.co.uk/2007/01/so-why-dont-they-call-it-rocky-60/</link>
			</item>
	<item>
		<title>&#8220;Web 2.0&#8243;</title>
		<description>Well I've finally got to the root of Web 2.0... After our company having been finalists at the MIPTV Innovation conference in Cannes for innovation in sorting out the BBC's problems with its Long Tail almost a year ago it's finally clicked... We'd have probably won if we'd have known what ...</description>
		<link>http://iain.mckayfamily.co.uk/2007/01/web-20/</link>
			</item>
	<item>
		<title>The death of Diego</title>
		<description>Diego's digging the biggest hole ever....  oh for a web cam.... </description>
		<link>http://iain.mckayfamily.co.uk/2007/01/the-death-of-diego/</link>
			</item>
	<item>
		<title>Diego does it again</title>
		<description>'thought hormones was Katies nickname'  Wait for the death of Diego.... </description>
		<link>http://iain.mckayfamily.co.uk/2007/01/diego-does-it-again/</link>
			</item>
	<item>
		<title>Iain ISMs</title>
		<description>Well it's a new year and finally after having set up my blog to capture the frequently repeated office oopsies and I've noticed a few of my very own ISMs...

In the Office:
Iain: "does anyone have the Futons' latest album"

Talking about asset strippers and commercial sharks: 
Iain: "The best thing about being a service ...</description>
		<link>http://iain.mckayfamily.co.uk/2007/01/iain-isms/</link>
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